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Utilizing online sweepstakes
Online sweepstakes should be interactive and designed so that consumers are made aware of the brand or product. Sweepstakes can also be used to build relationships via online promotions while them also: Build a prospect database by gathering information from potential customers and create a platform for permission-based marketing. Sweepstakes have large consumer appeal and promote brand awareness as consumers identify the company's products or services. Entry is easy and immediate and provides a chance to win attractive prizes, drive traffic, and build online relationships.
Research has shown that
49% of consumers log onto the Internet at least once per month to enter sweepstakes.
24% of consumers made their first purchase online based on a sweepstakes.
39% of consumers name sweepstakes as the key motivator for divulging personal information.
93% of commerce sites ran a promotion in the past six months.
76% of sites named sweepstakes as the preferred method of online promotion.
You must, however, keep learning about what your consumers are interested in and strive to keep your company on their mind. Successful online promotions include both consumers and sales channels. Once you have the initial contact with the consumer, you should develop database marketing and long-term loyalty programs. You can build your database by simply adding a command code to the online entry for so that entry information is collected. All promotional information is then sent directly to the database server. The web-based promotions can assist you to effectively develop your targeted permission-based marketing efforts.
You can do this by:
Emailing information that consumer has requested and uses permission-based email as a loyalty and continuity tool.
Encourage people to sign up for your newsletter, discounts, etc.
Send exclusive discount offers.
Provide daily instant-win games, frequent purchase rebates or rewards, point systems or frequent flyer miles.
Instant win games are the fastest-growing segment of online promotions. They provide the instant gratification that consumers want on the Internet and there are several innovative possibilities with instant win games. When the program is completed (or at predetermined increments), you should have customized research reports along with a list of participated consumers. You may also want a market demographics analysis depending on the scope of your project and your individual needs.
Finally, online promotions mean real-time monitoring of those promotions and reporting of online entries that allow you to see the effects of the media that supported the promotion. You will be able to access the online entrant database and manage targeted, permission-based email campaigns with integrated marketing tools. The more that you think through, what your reporting needs up front, the more likely you can program those needs into the online promotion. You will learn how to optimize your promotions by focusing on targeted prospects and acquiring customers that will lower your acquisition costs.
Source: BonusGambler.com Editors' Choice
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