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Users need to have trust and confidence in an internet casino
Internet gambling organization Harrods Casino has conducted a survey to examine what aspects of an internet casino are taken into consideration when users choose to take part in gambling.
The company found that the main criteria that a user has to have when choosing an online casino are confidence and trust in the casino. Players are concerned when gambling with unknown brands and are more likely to use a brand they have previously interacted.
The second most important criteria is that the casino must give quick and efficient cash-outs while the third is favorable odds of winning followed by responsive and individualized customer service in fourth place. Ease, speed and quality of play were the fifth most important criteria followed by the availability of bonuses in sixth.
Source: BonusGambler.com Editors' Choice
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